Marketing Associate
Baker Tilly

Overview

Baker Tilly US, LLP (Baker Tilly) is a leading advisory CPA firm, providing clients with a genuine coast-to-coast and global advantage in major regions of the U.S. and in many of the world's leading financial centers - New York, London, San Francisco, Los Angeles and Chicago. Baker Tilly is an independent member of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 145 territories, with 41,000 professionals and a combined worldwide revenue of $4.7 billion.

Please discuss the work location status with your Baker Tilly talent acquisition professional to understand the requirements for an opportunity you are exploring.

Baker Tilly is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, gender identity, sexual orientation, or any other legally protected basis, in accordance with applicable federal, state or local law.

Any unsolicited resumes submitted through our website or to Baker Tilly US, LLP, employee e-mail accounts are considered property of Baker Tilly US, LLP, and are not subject to payment of agency fees. In order to be an authorized recruitment agency ("search firm") for Baker Tilly US, LLP, there must be a formal written agreement in place and the agency must be invited, by Baker Tilly's Talent Attraction team, to submit candidates for review via our applicant tracking system.

Responsibilities

Marketing plan execution support:

• Provide assistance for a wide range of marketing tactics and revenue growth initiatives to help execute go-to-market plans such as: demand generation and nurturing campaigns, webinars, videos, sponsorships, special events, seminars, trade show exhibits, advertising and communications
• Provide writing and marketing assistance for a wide range of marketing strategy and content tactics
• Assist supervisor and other marketing colleagues in developing and maintaining up-to-date collateral, and other content
• Follow processes and best practices to enable the tracking of marketing return on investment
• Collaborate with colleagues as appropriate to plan and execute work
• Participate in planning, project-specific, and team meetings, as necessary
• Ensure compliance with firm guidelines and brand standards
• Continuously expand knowledge base of industries or services

• Work with teams to ensure the accuracy of client and prospect lists
• Assist with lead management activities, as needed
• Provide support with Salesforce.com, as requested
• Participate in marketing task forces and special projects

• Assist in conducting online research of specific companies, executives and target lists
• Use internal and external research as needed when executing work

• Integrate new knowledge, skills, and best practices into daily work and share with colleagues as appropriate

• Bachelor's degree in marketing, communications, English, journalism or related field
• Minimum of 6+ months of marketing and/or internship experience
• Excellent written and verbal communication skills. Ability to communicate effectively with all levels of staff from entry level to partners and work well in a team environment. High level of attention to detail.
• Knowledge of marketing tools and techniques. Excellent Microsoft Office Suite skills. Experience with Adobe Creative Suite, business-related social media and Salesforce.com helpful. Experience with marketing automation tools preferred.
• Proficient project management skills and the flexibility to prioritize multiple project requests simultaneously in a timely and efficient manner.
• Previous professional services experience or marketing internship preferred.