Integrated and Digital Marketing Strategist
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Job Description

• As an Integrated and Digital Marketing Strategist within the Health Care Business Group you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:
• Responsible for providing expertise and support in the development and execution of integrated marketing strategies (e.g. Search, Social, Paid Media, User Experience, Content Marketing, Email marketing, Tradeshows, Sales Promotions, etc) for online and offline programs that drive demand among end users in US and Canada
• Monitor lead generation quality and lead management process to ensure revenue growth through leads/opportunities
• Communicate and socialize marketing program results or activities to stakeholders across company to educate, prioritize work and scale impact
• Monitor and review metrics and work with teams to adjust strategy and tactics accordingly
• Analyze various data sources (i.e. 3rd party research, competition, marketing trends, past campaign data) to help guide and inform plans

• To set you up for success in this role from day one, Client is looking for candidates who must have the following qualifications:
• Bachelor's degree or higher (completed and verified prior to start) from an accredited institution
• Three (3) years Marketing, Brand, and/or Agency experience in a private, public, government or military environment
• Additional qualifications that could help you succeed even further in this role include:
• Excellent communication and interpersonal skills
• Commitment to continuing professional development
• Knowledge of Agile methodology
• Results oriented – successful experience using qualitative and quantitative metrics to manage programs in order to drive revenue, conversion, sales and other marketing goals
• Self-starter who asks questions, learns quickly, and likes to problem solve
• Travel: May include up to 10% domestic