Director, Strategic Communications & Brand Advancement
Boise State University

About Us:
Boise State University is located along the banks of the Boise River and a short stroll from the state capitol. We are committed to an innovative, transformative, and equitable educational environment that supports student success, and advances Idaho and the world.

Boise State is building an inclusive community of faculty and staff whose unique skills, cultural contributions, work history, and perspectives create a rich and rewarding academic experience for our students. Applications from individuals of all backgrounds and identities are welcomed.

Learn more about Boise State and living in Idaho's Treasure Valley at https://www.boisestate.edu/about/
Job Summary/Basic Function:
Responsible for internal and external communications (including main website content and social marketing), media relations and events support. Determines content topics, coordinates with others to obtain information, writes, edits, designs and sends to students, alumni, donors and community and business contacts. Prepares and supervises the production of press releases, announcements, brochures, event materials, photographs, newsletters, etc.
Level Scope:
Fully competent and productive professional contributor who applies acquired job skills, policies, and procedures to complete substantive assignments/projects/tasks of moderate scope and complexity. Works independently with general supervision; exercises judgment within defined guidelines and practices to determine appropriate action. May provide guidance and assistance to entry level professionals and/or support employees. Typically hold a Bachelor's Degree and 2 years of professional experience or equivalent relevant experience.
Essential Functions:

• Assist with development and implementation of Boise State Athletics' strategic communications plan and initiatives across multiple platforms, with a focus on social media.
• Find, develop and strengthen storylines to showcase the historical, creative, innovative and pioneering mindset of Boise State Athletics in order to reinforce the narrative and position the department as an elite and forward-thinking institution.
• Identify growth opportunities externally to strengthen communication, refine processes, maintain consistent messaging and maximize timing around the Boise State Athletics initiatives.
• Survey opportunities to leverage internal/external communication channels of corporate partners in conjunction with Learfield, with a goal to further embed and share how partners support Boise State Athletics.
• Help create, coordinate and monitor weekly content to drive the strategy, maintain consistent messaging, increase awareness and engagement.
• Monitor effectiveness of communication strategies to achieve the desired goals.
• Assist in providing creative direction, digital design and print graphic design services for the department including: mass emails using HTML, invitations, reports, direct mail pieces, proposals, online story-telling, and other mediums.
• Assist in maintaining accurate lists of current and former student-athletes in support of fundraising/friendraising initiatives, and expansion of Boise State Athletics' storytelling on the national level.
• Help develop, maintain and monitor departmental branding efforts to remain consistent with university guidelines.
• Compile information and statistics to be used towards annual reports and national award recognition.
• Identify opportunities within the athletics department to strengthen communication processes to maintain consistent messaging, narrative, and maximize timing around the brand across all departments.
• Perform other duties as assigned.

Knowledge, Skills, Abilities:

• Knowledge of social media and the best ways to utilize each platform
• Excellent grammar, composition, and proofreading skills
• Advanced knowledge of design and publishing concepts
• Experience: thinking critically and using creative ways to solve problems. Communicating policies, procedures and complex concepts to a wide variety of skill and interest levels
• Excellent organizational skills and superior attention to detail.
• Ability to project manage overlapping deadlines.
• Ability to build and maintain relationships with internal and external, local, regional and national media and connect them to stories, ideas, etc.
• Creativity with an eye for visual and branding consistency.
• Strong writing and editing skills with careful attention to detail.

Minimum Qualifications:

• Bachelor's degree or equivalent
• Two (2) years experience

Preferred Qualifications:

• Bachelor's degree in Communications, Public Relations, Marketing, Graphic Design or a directly related field
• Experience and proficiency with Microsoft Word, Excel, and Adobe Creative Suite with a concentration on Photoshop and InDesign
• One(1) - two (2) years experience providing creative content/storytelling within collegiate athletics
• One(1) - two (2) years experience working in Division I Athletics

Salary and Benefits:
$56,000/year. Boise State University is committed to offering a benefits package that provides health and financial protection plans as well as resources to promote health and well-being. Our program provides flexibility so you can choose the benefits that are right for you and your family. Learn more about our benefit options at https://www.boisestate.edu/hrs/benefits/.
Required Application Materials:
Resume and Cover Letter

Advertised: March 27, 2024 Mountain Daylight Time
Applications close: April 9, 2024 11:55 PM Mountain Daylight Time

This job has expired.