Meta's Business Marketing Group is seeking an experienced, data-driven marketer to help our advertisers succeed on our platforms. The Customer Growth Marketing Manager will oversee the development, management and execution of educational marketing programs -- both one-on-one and one-to-many -- that help businesses understand and adopt strategies that improve their advertising outcomes.The ideal candidate will have a deep understanding of how marketers use Meta technologies and advertising solutions to reach and acquire customers. This role requires someone who can build partnerships with sales leaders and product marketing teams to develop holistic marketing strategies that serve the needs of our advertisers. The individual will need to be an experienced, hands-on contributor who is able to execute against business objectives while adapting to the outcomes of evolving marketing practices and technical frameworks. This person must be a data-driven, flexible, cross-functional team player comfortable with a fast-paced, sometimes ambiguous, environment.
Customer Growth Marketing Manager Responsibilities:
- Develop strategy and execute regional programming that align with business priorities (e.g. best practices, Reels, etc) by assessing advertiser needs and defining scope for, proposing, and gaining leadership alignment for new opportunities
- Orchestrate the production of large-scale educational programs (in person events, webinars, content marketing campaigns, etc.) that inspire our advertisers and help facilitate decision making and prioritization of actions that will improve their business outcomes
- Work closely with cross-functional teams including sales, creative shop, product marketing, marketing science, and business engineering to identify and proactively provide solutions for our advertisers
- Partner with the audience strategy team to determine budget, timelines and activations of the work, aligning it to our regional priorities
- Keep up with fast-moving and high-priority changes to processes and best practices, communicating them with cross-functional teams and integrating them into these programs
- Manage and nurture relationships with key internal stakeholders across account teams, business solutions, product marketing and Global Business & Product Marketing
Minimum Qualifications:
- 6+ years professional experience in marketing in a digital-marketing focused role
- Experience contributing at strategic, operational and tactical levels
- Experience working with senior-level stakeholders across your organization
- Analytical, data driven decision-making experience
- Customer service orientation and experience in a client-facing capacity
- Demonstrated capacity to communicate complex, large-scale concepts clearly and simply
- Experience creating compelling programs, presentations and demonstrated project management experience
Preferred Qualifications:
- BA/BS degree
About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
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