Sr Manager, U.S. Dairy Customer Marketing
Zoetis

States considered: Wisconsin and California

Role Description

The Senior Manager of Dairy Customer Marketing serves as a leader within the segment as a component of the trifecta of leadership (Sales, Technical, Marketing) from Zoetis. Externally, the Senior Manager is the interface to the marketing structures of key customers. The target customer profile will be dairy producers that could benefit from marketing support specific to their operation. The Senior Manager is responsible for formulation of long-term marketing strategy and implementation to drive in-line and launch Zoetis brand growth in targeted accounts. Internally, they are responsible for clearly communicating marketing strategy (branded and above brand) to colleagues in the field, increasing utilization of marketing materials, amplifying messaging of core marketing strategies in targeted accounts and leading development of marketing resources (as needed) to meet segment objectives. The incumbent will become the internal marketing expert on the dairy segment and work across the portfolio with other Marketing Managers and business unit leaders to leverage customer insights effectively. Additionally, they are responsible for elevating the overall effectiveness of marketing pull through among colleagues within the segment. The Senior Manager will maintain a high level of interaction with relevant Zoetis functional areas such as the field force, Sales Management, Marketing, Technical Services, Strategic Pricing, Finance, and marketing agencies to ensure feedlot specific strategy and tactics were included into the comprehensive approach of the overall marketing efforts. In this position he/she will be responsible for managing the A&P assigned budget, ensuring proper resource allocation, and adapting the development of content by working closely with Marketing Communications/Coordinators.

Position Responsibilities

• Partner with customers who have most potential for growth and influence current marketing approaches by increasing uptake of available resources and developing specialized campaigns by leveraging assigned A&P budget.

• Increase impact of available resources across brands: work with FF colleagues to deepen understanding and utilization of available marketing materials/programs and appropriate use/targeting

• Raise overall effectiveness of FF by educating and increasing competencies to implement our organizational advancements in marketing (digital transformation, customer experience, etc.) and strategic offerings.

• Responsible to become the internal marketing expert on the dairy segment, with the need to work across the portfolio with other Marketing Managers and business unit leaders to leverage customer insights effectively

• Partner with Strategic Account Managers (SAMs) to elevate marketing acumen and accelerate pull through of evolved materials from marketing organization.

• Customize campaigns, based upon approved messaging, for dairy segment based on opportunity.

• Collaboration with Beef Customer Marketing Manager and Beef Brand Manager(s) to optimize marketing efforts across the Cattle Portfolio.

• Share market research (as appropriate) to increase industry acumen of customer partners and internal team.

• Maximize local level connections and sponsorships by working with field force to develop and implement segments specific support to meet needs.

• Manage and maintain ongoing relationship with the Dairy Industry relevant and associated institutions to ensure Zoetis representation and that key customer insights are incorporated into effective marketing strategies.

• Promote business expansion opportunities to retailers or other reseller customers through successful field marketing programs.

• Coordinate with local field force on strategic account (or targeted customer) goals, objectives and strategies - leading tactical execution efforts as needed to support customer business plans.

• Aid in identification/cultivation of new speakers for key therapeutic areas.

• Coordinate the production of various literature, signage, merchandise and other materials to be used at field marketing events.

• Oversee marketing agency deliverables, as well as other external suppliers, to ensure partner capabilities and effectiveness meet the teams needs and work and resources are deployed appropriately, while working with the Marketing Communications team to manage assigned A&P budget.

Education & Experience

Education:

• BS or BA required (communications or business). MBA or relevant advanced degree preferred.

Professional:

• 5+ years of related commercial, marketing or cattle industry relationship experience required. Dairy Cattle experience preferred.

• Animal health, pharmaceutical and/or agricultural experience preferred.

• Computer experience: Windows, Outlook, Word, PowerPoint, Excel; Acrobat Pro; SAP.

Technical Skills Requirements

• Excellent marketing operations and marketing communications skills and knowledge.

• Demonstrated budget management acumen & analytical skills.

• Strong writing, editing and verbal communications skills.

• Demonstrated ability to organize and prioritize multiple projects in a fast-paced environment and deliver high performance and quality on deadline.

• Demonstrated ability to provide innovative and efficient solutions to deliver programs and initiatives that meet marketing objectives and business strategies.

• Ability to collaborate with and influence cross-functional teams.

• Proven ability to think strategically and act decisively.

• Must demonstrate initiative, resourcefulness, accountability and willingness to accept challenges and lead change.

Physical Position Requirements

>25% Travel

Full time

Regular

Colleague

Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.

Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of "@zoetis.com". In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.