Marketing Coordinator - Facilities & Building Services
Veolia North America

Company Description

Veolia is the world's leading environmental services company with ~179,000 employees globally and a 160-year history. We help our customers address their environmental and sustainability challenges in energy, water and waste. That means improving our clients' energy efficiency, better managing their water and wastewater, and recovering resources from their wastes. We do this in a safe, cost-effective and innovative manner for cities, governments, campuses, businesses, and industries.

Job Description

Possible Work Locations:

Boston, MA

New York, NY

The Marketing Coordinator supports the development and implementation of marketing strategies and a full range of activities to support Veolia North America's Facilities & Building Services group in alignment with Veolia North America's vision, strategy, and growth initiatives. This position conducts appropriate marketing and competitive research and analysis; supporting strategic accounts and sales activities; deploying marketing campaigns; building and strengthening the Veolia brand; and measuring the effectiveness of activities to drive continuous improvement. Part of Veolia's North American Marketing & Communications team, this position also supports cross-business unit activities such as vertical market analysis, market planning and development, and internal reporting.

PRIMARY DUTIES / RESPONSIBILITIES

1. Helps develop marketing strategies and associated tactics to position company to expand presence in North American Facilities & Building Services (FBS) market(s).

2. Gathers, reviews and/or analyzes market and customer data to create marketing plans and/or reports for sales and senior leadership that identify trends affecting Veolia's business.

3. Writes and/or produces targeted print and digital sales collateral and marketing material, including client presentations, ads, brochures, trade shows, video, content marketing, and more.

4. Supports work with key industry organizations, overseeing business unit participation in conference and brand-building activities such as trade shows and client education/entertainment events, including planning, pre-event promotion and post-conference follow-up.

5. Oversees FBS lead-generation activities, including digital content marketing campaigns using Salesforce.

6. Supports web and digital strategy by identifying and/or writing stories and other necessary content.

7. Supports FBS customer survey process, analyzing and sharing results with senior leadership and using feedback to recommend new or improved marketing and sales strategies.

8. Helps consult with sales team on key pursuits and proposals, helping to develop strategy and messaging, participating in red team reviews, recommending opportunities for cross-selling or up-selling, and/or conducting post-mortem analyses.

9. Keeps up to speed on key competitors in markets served.

10. Tracks and measures the effectiveness of activities using analytics available in SalesForce and/or other appropriate and available tools, ensuring all leads generated through marketing activities are captured in SalesForce.

11. Manages and/or administers any specialized databases or websites used by the FBS team.

12. Ensures all materials are produced in compliance with company brand standards.

13. Supports other Marketing & Communications team members, projects, and initiatives

14. Performs other duties as required.

Qualifications

Education / Experience / Background

• Bachelor's degree in Business, Marketing, Communications, Journalism or a related field required.

• Advanced degree in a relevant field a plus.

• 3+ years of marketing experience in B2B or B2C environment with an emphasis in marketing and sales support

• Experience in related industry or market preferred.

Knowledge / Skills / Abilities

• Collaborative and creative team player with drive for innovation and continuous improvement of systems, processes, and tools.

• Self-starter with strong organization, project management, time management, and problem-solving abilities.

• Excellent verbal and written communication skills.

• Proficient with Microsoft Word, Excel, and PowerPoint.

• Familiar with Salesforce or other client relationship management and/or graphic design software.

• Proven mentoring, coaching, and leadership abilities.

• Build excellent working relationships with colleagues at all levels.

• Successfully works on multiple tasks in a fast-paced environment with tight deadlines.

• Synthesizes and integrates large amounts of data into concise, compelling deliverables.

• Pays close attention to detail and take pride in work products.

• Uses discretion in handling confidential or sensitive business information or issues.

• Willing to learn new skills and assume new responsibilities.

Required Certification / Licenses / Training

• Salesforce marketing certification a plus.

Additional Information

About Veolia:

Veolia offers the most complete range of environmental solutions to meet the challenges of cities, governments, campuses, businesses and industries. Our network of talent and hands-on know-how is unique and unrivaled.

We help our customers address their environmental and sustainability challenges in energy, water and waste. That means improving our clients' energy efficiency, better managing their water and wastewater, and recovering resources from their wastes. We do this in a safe, cost-effective and innovative manner for more than 550 communities and more than 30,000 businesses, campuses and organizations throughout North America.

We are an Equal Opportunity Employer!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

As an inclusive company, Veolia is committed to diversity and gives equal consideration to all applications, without discrimination.

We are an Equal Opportunity Employer! All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.