Market Analyst, Latin America
Kohler Co.

Miami, Florida


Market Analyst, Latin America 

Location:  Miami, FL

Opportunity

The Market Analyst will be responsible for analysis, coordination, strategy and organization of all channel activities relating to marketing communications, technical support materials, advertising and advertising strategies, event coordination, brand consistency, trade shows, lead management and distributor/dealer communication activities. This position has the responsibility for conducting comprehensive and detailed analysis and persuasively making recommendations based on results for the aforementioned areas. This would involve developing and compiling in-depth information and statistics and maintaining on-going files necessary for managers to develop decisions.

 

The Market Analyst also works with the training department, distributor/dealer territories and alignment, distributor/dealer performance, marketing promotional strategies, tradeshows, channel strategic plans and assists with any other special projects dealing with the channel. This position will deal with Kohler domestic and international internal and external customers.

 

Specific Responsibilities

  • Coordinates and leads development of all communications support materials, advertising, communications, social media and web-site strategies working with Kohler communications department. Ensures on-time delivery of all materials to support product launches and promotional releases.
  • Develops and coordinates all necessary on-site and off-site Events involving product launches, promotional activities, customer and distributor training, distributor start-ups, trade shows and golf events.
  • Develops and works with communications to develop all social media campaigns and activities.
  • Develops on-line surveys, on-line invitations for event planning and other necessary communications to our channel partners using survey monkey, google forms, mailchimp etc.
  • Keeps track of all leads gathered from communications and other campaigns and coordinates strategies and methods to ensure leads are properly distributed to the sales force using the CRM system and other methods of distribution.
  • Coordinates and makes recommendations for all trade shows, ensuring correct product, personnel, booth layouts, event coordination and product delivery.
  • Assist in the development and implementation of promotions targeted at distributors and customers.
  • Provides expert marketing analysis in all phases of the channel and communications marketing processes by providing reports and recommendations that capture a clear picture of Kohler's as well as the competitive channel environment and market share.
  • Analyze, and maintain channel statistics including distributor and dealer personnel, regions and territories, offices and branches and all related channel management analysis.
  • Develop and maintain all distributor profiles assuring they have proper branding of all facilities, vehicles, service uniforms, websites etc.
  • Conducts necessary cross-functional team meetings to ensure accurate and timely product, promotional and event launches.
  • Brand ambassador ensuring all communications and support material remain on brand guidelines.
  • Development of sales and technical sales support materials such as standardized presentations, white papers and case studies to support all sales efforts
  • Development of photo's and photo libraries for all Kohler projects and products.
  • Monitor changes to our current product lines, and updates all necessary communications, training and technical programs accordingly.
  • Work with distributors on coordination of distributor trade shows, events and event planning.

Skills/Requirements

  • Minimum of a Bachelor's Degree from a four-year college or university in business or marketing.
  • 3-5 years of experience in sales or marketing.
  • PowerBI experience is preferred.
  • Experience in advertising and communications environment desirable.
  • Strategic thinking, project management skills and strong communications skills.
  • Requires a keen analytical mind, strong on planning, detail and accuracy and must be a demonstrably creative thinker. Requires strong written and oral communicative skills.

 

Language Requirements:

  • Spanish and English speaking/writing is required for this position. 
  • French & Portuguese is not required, but a preferable 3rd and 4th language.

Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

Why Work at Kohler Co.?

Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our products and services. We understand that it takes investment in our associates' development to make that happen.  So, we offer ongoing investment in each individual's personal development and the opportunity to collaborate with others across functions and roles at Kohler.  

In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more!

About Us

Beyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities.  We invite you to learn more about our culture and company at www.kohlercompany.com.

It is Kohler's policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or veteran status.  If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com.  Kohler Co. is an equal opportunity/affirmative action employer.  

We invite you to learn more about equal employment opportunity by reviewing the Federal EEO is the Law and the EEO is the Law Supplement .



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