Manager, New Client Acquisition Marketing
PHH Mortgage

West Palm Beach, Florida

Job Description

Position Summary:

PHH is looking for a creative, analytical and tech-savvy marketing expert to own the strategy, analysis, and day-to-day execution of our New Customer Acqusition (NCA) programs. This is an exciting opportunity to be at the forefront of our efforts to drive growth at PHH. You will own all aspects of the program including campaign calendar development, content creation, segmentation, vendor management, experimentation, and reporting.

This person will know the ins and outs of developing a customer acquisition program with lead aggregators (which may include, but not limited to LendingTree, Bankrate, Quicken, etc.). This person will launch the strategy, marketing, customer experience, metric tracking, and data analysis for the program. The NCA program will also look how to organically build a new customer program and build out the digital application experience. This Manager will be responsible for developing a close partnership with the sales team to optimize lead purchasing to scale engagement across key customer segments and loan products. This is an extremely important channel, with high visability and an opportunity to develop a new program that will drive significant growth.

Job Functions and Responsibilities:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Examples below:

  • Build a acquisition program that grows new application volume with a extremely close eye on the ROI - focus and build program around most profitable leads.
  • Partner with the sales management team to align sales and marketing strategies for new customer acquisition.
  • Work with other marketing managers on messaging, offers and tactics across channels.
  • Own the digital application experience and enhancement roadmap.
  • Partner with key stakeholders to drive the new customer campaign roadmap. This includes journey mapping and segment targeting. Identify better ways to connect customers with the PHH products and solutions.
  • Partner with vendors and Web team to improve experiences and lead submission.
  • Report regularly on channel performance.

To perform this job successfully, an individual must have the following education and/or experience:
  • Bachelor's degree in business, marketing, math, statistics of related field.
  • 6+ years of advanced, hands-on experience w/ lead aggragators growing a financial service portfolio (ideally in the mortgage industry).
  • Significant experience owning the overall user experience for a digital application process.
  • Exemplary operational skills and very detail-minded with strong ownership, project management and organizational skills with focus on results and timelines
  • Experience in gathering input from and communicating ideas to key stakeholders across businesses.
  • Ability to meet tight deadlines and prioritize workloads in a fast-paced.
  • Must be comfortable with changing priorities and flexible.
  • Experience with Advanced Excel, visualization tools like Power BI (preferred but not required).

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