Global Commercial Digital Health, Omnichannel Strategist
AstraZeneca

AstraZeneca is the place that's investing in the latest technology, data, and innovative ways of working. Here you'll be backed with everything you need to be at the forefront of digitizing our organization. Whether that's working on the leading-edge, defining the future of Pharma, or upskilling yourself in our Digital and Data Academy.

As part of the Global Digital Health team within AstraZeneca, the Global Omnichannel Strategist will be responsible for the strategic design and analysis of the Omnichannel Marketing capability. This includes establishing relationships with the US Brand teams, their agency partners, their extended business teams, and channel partners to champion the adoption, design, expansion, and measurement of omnichannel marketing programs to healthcare professionals and consumers.

The Omnichannel Strategistis accountable for delivering a sound strategic approach to the customer experience and working with the wider, cross-functional team to ensure that the strategy is delivered for their assigned brands, driving brand team satisfaction and AZ business outcomes. The Omnichannel Strategist must have the ability to effectively engage, influence, and challenge key stakeholders both internal and external in order to deliver data-driven experiences that effectively advance the business. They must also ensure satisfaction and ongoing continuous optimization of the agreed strategy.

This role is anONSITE at our Wilmington, DE corporate offices. AstraZeneca's Wilmington campus is the home of our North America Biopharmaceutical Business. It's where several business functions integral to our US business are based and where AZ colleagues innovate for a higher purpose. Located near Philadelphia, our newly redesigned campus offers a positive and broad environment and plenty of on-site perks. The site offers an open floor plan to allow cross-functional collaboration and encourages innovation, an outdoor patio, Fitness center, outdoor sports area, onsite dry-cleaning services, Wellness Center, mother's rooms, and more.

Omnichannel Execution Enablement:

• Provide context and initial campaign information to the Omnichannel Digital Delivery team, Specialists, and Technical Operators to execute campaign delivery
• Responsible for translating brand tactics into written business requirements within the brand's backlog.
• Owner of the prioritization process for the Brand's backlog of business requirements and ensures alignment with all brand stakeholders.
• Involve other parties as necessary to execute the campaign and measurement
• Demonstrate organizational awareness of supporting capabilities/partners. E.g. IT, call center, SMEs, compliance, Dialog Direct, ConnectiveRx, production, planning, Veeva, etc.

MINIMUM REQUIREMENTS

• Bachelor's Degree
• 5+ years of related experience
• Proven track record in delivering integrated marketing projects with measured outcomes
• Digital Marketing
• Knowledge of channels such as email, SMS, web, direct mail, print, media, SEM, social, salesforce, events
• Familiar with Platforms: Adobe Campaign, Tealium, Databases
• Strategic analysis/insight

PREFERRED REQUIREMENTS

• Advanced Degree in a relevant field
• Customer relationship management (CRM) experience
• Demonstrated leadership and coordination of teams to deliver a single cohesive strategy
• Business requirement and backlog management experience
• Marketing/Brand Management experience
• Healthcare/Pharmaceutical Experience
• Media/Advertising Agency Experience
• Cross-functional/matrix team experience
• Database marketing
• Familiar with Agile ways of working
• Familiar with JIRA

Why AstraZeneca?

At AstraZeneca, in we're dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There's no better place to make a difference in medicine, patients, and society. An inclusive culture that champions diversity and collaboration. Always committed to lifelong learning, growth, and development. Work at the cutting edge, where scientific innovations and an entrepreneurial spirit are the norms.

So, what's next?

Are you already imagining yourself joining our team? Good, because we can't wait to hear from you!

Find out more on Social Media:

Follow AstraZeneca on LinkedIn

https://www.linkedin.com/company/1603/

Follow AstraZeneca on Facebook

https://www.facebook.com/astrazenecacareers/

Follow AstraZeneca on Instagram https://www.instagram.com/astrazeneca_careers/?hl=en

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

AstraZeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.

This job has expired.