Director of Product
Hanes Brands

Winston-Salem, North Carolina

This job has expired.


HanesBrands, Inc., (HBI) is a global company with more than 59,000 associates in 33 countries, all working together to create the world's best apparel to include iconic brands such as Champion, Hanes, Bali, Bonds, and many more. We offer enormous opportunities for creative thinkers, for people with a passion for consumers, and for people who think like business owners. We're building a truly inclusive culture, where people of different backgrounds, races, cultures and experiences come together to make us stronger. We are a sustainable company committed to making a positive difference in our communities and around the world.

The Director Product to own the development and implement the product strategy in alignment with brand strategy. The role is responsible for directing a team that drives the go-to-market conception and development of the Printwear channel and product line while achieving both short and long-term goals inclusive of aggressive revenue and profit growth and share growth all while embracing a "challenger brand" mindset. The Director will apply their thorough market knowledge including consumer muses, competitive knowledge, marketplace trends and working cross-functionally to deliver on strategies and objectives. The Director will work in close collaboration and use their strong influence skills to effectively work with other departments, specifically design, product development, sourcing, manufacturing, sales, consumer insights, marketing communications, DTC, global merchandising, finance and internal manufacturing. The director will work with leadership and ultimately own full P&L including gross profit, life-cycle management, S&OP input, inventory management and SKU productivity and overall assortment framework planning responsibilities. This position will be based in our company headquarters in Winston-Salem, N.C. This role is a key leader in delivering the Hanes Full Potential plan. The deliverables for this role will focus on collaboration with cross functional teams to plan and execute merchandise assortments while placing the consumer at the forefront of every decision. This position reports to the VP/GM of American Casualwear.



  • Responsible for managing all aspects of the P&L through a direct and cross-functional team.
  • Leads the development and implementation of the apparel strategy in alignment with the global brand guardrails and strategy
  • Leads all gender and brand conceptualization, initiation, merchandising, and product development processes from request through to launch and beyond, including costing and quality evaluation process.
  • Leads the assortment and product conception through the use of framework plans, market and competition analyses, product life-cycle management, sales and customer feedback, gender and channel differentiation requirements as well as sufficient SKU/volume plans.
  • Drives and monitors the development of relevant process steps and timelines with consideration of the go-to-market status and key milestones.
  • Embraces and operationalizes new and innovative ways of working including 3D, virtual product, digital showrooms.
  • Ensures product ranges meet our sustainability objectives.
  • Builds meaningful relationships with other regional offices and functions to drive global fabric platforms, innovation product consistency and centers of excellence.
  • Provides ownership in a robust S&OP framework.
  • Leads product line briefing through close co-operation with product design & innovation.
  • Collaborates with design and other marketing areas regarding key topics, design - and color concepts, reports and communication.
  • Collaborates with product development and sourcing to select vendors that achieve enable target gross profit achievements and sustainability goals.
  • Collaborate with design and product development partners to meet costing targets on all products developed, including seasonally.
  • Ensure the successful implementation of merchandising strategies by providing direction to design and technical teams.
  • Leads and directs the Growth Team in important tasks, set priorities correctly to drive efficiency and decisions.
  • Leads the collaboration of the development of the global marketing plans and concepts together with the Growth Team and the marketing & communications teams through briefings for the communication plan (sell-in / sell-out).
  • Manages all channel marketing plans including social media, print media, catalog development, and customer partner marketing for all brands (Hanes, Champion, ComfortWash, and Alternative Apparel).
  • Owns and monitors SKU/Style productivity goals and inventory.
  • Responsible for both the concepts and their implementation.
  • Collaborates on product and sales presentations; conduct training on product line related topics.
  • Ensures the quality level demanded by our consumers and customers meets and exceeds expectations.
  • Assists in developing and delivering routine business summaries and reports to the President and Executives.

  • Ability to use independent judgment
  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse/global company
  • Strong critical thinking skills and the ability to analyze, summarize, and effectively present data
  • Strong consulting skills and the ability to influence stakeholders
  • The ability to work effectively in a matrixed organization
  • Strong problem-solving skills
  • Results-driven change agent


  • Bachelor's degree required; MBA preferred
  • 10+ years of experience in the field of product management
  • experience in assortment planning and creation of all relevant areas such as project management, development, design process and line editing In-depth knowledge of the sports apparel and activewear markets, trending and channels.
  • Strong budget management skills
  • Excellent IT skills in MS Office, Outlook, databases
  • Experience in an international business environment is seen as an asset
  • A strong communication team leader, the role requires strong leadership experience and is comfortable working in a highly matrixed and collaborative environment
  • Personal connection and passion for apparel and sports
  • Ability to achieve results in a high-pressure environment
  • Consumer-centric approach
To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status.

EOE/AA: Minorities/Females/Veterans/Disabled.

Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly:

Telephone: 877.999.5553

This job has expired.

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