Associate Manager - Digital-2
Inspire Brands

Partner with and support Digital Media Managers and the collective Media Strategy & Planning team in the activation of Search & Social Media for the Inspire Brands portfolio. This includes working with Managers on the critical role of maintaining accurate financial stewardship across the brand portfolio.

RESPONSIBILITIES

Social & Search Activation

• Support the general day-to-day functions as led by Paid Search and Social Media Managers
• Manage the tagging, reporting and financial management for Paid Search & Social campaigns across the portfolio
  • Partner with Managers to support the various steps required to ensure proper asset alignment (including creative & traffic fulfillment) across media buys; this will include implementation and QA of tagging as necessary across in-house Paid Media buys for measurement reporting and accuracy
  • Pull and structure data for weekly, monthly, and quarterly reporting and review with necessary stakeholders to impact optimizations and business decisions
  • Support the integrated reporting of documents - including a migration to dashboard reporting - as needed by cross functional team members for internal and external purposes
  • Maintain accurate record of budgets (planned v. actuals) and oversee the billing process for in-house Paid Media
  • Proper management and reconciliation of all account budgets in accordance with media authorizations
  • Budgeting and forecasting company revenues and internal operating expenses, as well as reconciling data from multiple financial databases
  • Interface with external/internal teams in managing requests concerning processes and deliverables. This will include but not be limited to internal brand and enterprise analytics teams and 3rd party auditors
• Attend regular status meetings (both internal and external) to help prioritize deliverables and timelines with Managers
• Provide general team support as needed based on internal priorities and scope of projects
• Assume buying responsibilities in the event of a Manager's absence

Agency and Cross-Functional Internal Teams Collaboration

• Partner with the media analytics team to measure impact of ongoing campaigns and overall plan
• Co-lead competitive tracking on a regular basis and/or as needed
• Partner with Media Strategy & Planning and Connections Planning teams to develop a learning agenda and testing roadmap based on the brands objectives, insights, and key challenges

EDUCATION & EXPERIENCE QUALIFICATIONS

• 4 year degree required
• 3 - 5 years of relevant experience in marketing and / or media
• Hands on keyboard Paid Social and Search buying experience
• Demonstrated experience in problem solving and managing multiple tasks

REQUIRED KNOWLEDGE, SKILLS or ABILITIES

• Ability to deliver results
• Excellent project management skills (proficiency in Excel/PPT will be key)
• Experience with Facebook Business Manager and Google Ads
• Ability to balance multiple priorities and meet project deadlines
• Excellent oral and written communication skills
• Ability to lead and influence others
• Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor
• Passion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at Inspire Brands
• Self-starter personality who can operate with minimal supervision

Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, Rusty Taco and SONIC Drive-In restaurants worldwide.

We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a staple-it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.