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Job Summary
We are seeking entrepreneurial and creative individuals to help build an in-house advertising and communications function for our Xfinity products and services. The in-house agency will be primarily based in New York City (open to remote until then). This group will produce creative content/campaigns for all channels including TV, digital, social, radio, in-store, print as well as extensive video production for various on-line and in-house needs. This is a unique opportunity to work in a start-up environment within a Fortune 50 company with an award-winning brand and culture. Xfinity is BrandZ's 2019 #20 most valuable global brand and Comcast NBCUniversal was named one of the 2019 FORTUNE "Best Big Companies to Work For," ranking #3 on the inaugural list. Comcast NBCUniversal has also been recognized on the Best Workplaces for Women, Parents, Diversity, and Millennials lists. Strategy at Goodkid provides a crucial perspective on the business dynamics. We are a human centric, culture obsessed discipline where we dive deep into audience insights, media trends, cultural shifts, and tech innovations that inform our strategic recommendations. Our team is collectively redefining and modernizing the way we harness consumer and cultural intelligence, develop brand strategy and plan for attention - in efforts to solve business challenges. As the Associate Director of Strategy, you will be responsible for driving thought leadership and providing insight-driven recommendations with internal teams.Job Description
Core Responsibilities:
- Design research recommendations through the use of insights resources and proprietary tools
- Dynamic leader who can lead a team of strategists in the deployment of quantitative surveys and analyze data for actionable insights and intelligence.
- Well versed with the ability to leverage Good Kid tools, research and platforms to:
- Identify the most valuable audiences for our clients, balancing longer-term brand building objectives and real/near-real time results to be achieved.
- Conduct social listening and content audits.
- Conduct audience, category and brand analysis; leveraging our data, licensed data and/or clients' 1st Party data.
- Collaborate with Insights, Analytics and Media to ensure a robust plan to measure the performance (in real/near-real time), increasing the probability of success through on-going optimization.
- Brings the consumer's world to life for creative teams and clients using qualitative and cultural mining and insightful synthesis of quantitative research to inform a strategic approach.
- Develop distinct and differentiated audience segmentations that are connected to strategic decisions and creative ways-in.
- Fully articulate effective strategic rationale and logic flow that will help form a compelling story in creative briefs and presentations.
- Input to the strategic development of client presentations and other important communication in a clear manner.
- Be an active leader in the briefing of creative teams for ideation and steer / facilitate brainstorms and workshops.
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
- Other duties and responsibilities as assigned.
Job Specification:
- 8-11 years' of direct strategy experience, strategically building brands, within the advertising industry.
- Strong leadership experience within a highly cross functional organization.
- Experience using secondary research tools such as Social Listening tools, MRI, and Mintel, and is able to select and mine appropriate resources efficiently and effectively to answer insights requests.
- Familiarity with, and ability to capably review qualitative and quantitative research plus behavioral data to draw and interpret insights.
- Ability to collaborate with the people of an organization, fostering strong cross-functional teamwork and positive results.
- Strategic thinking ability with balanced analytical and creative approach to integrated marketing planning.
- Understanding of multiple channels for communications and connections, and their role in brand and content marketing.
- Independent & Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an EOE/Veterans/Disabled/LGBT employer.
Education
Bachelor's Degree
Relevant Work Experience
7-10 Years
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
This job has expired.
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